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Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit the Exercise & Fitness's site.

The Trend graph shows you a three-day moving average of the Exercise & Fitness's daily traffic rank, charted over time. The daily traffic rank reflects the traffic to the Exercise & Fitness's site based on data for a single day. In contrast, the main traffic rank shown in the Alexa Toolbar and elsewhere in the service is calculated from three months of aggregate traffic data.

Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the Exercise & Fitness's site.